Narrow Search Results to Specific Sites

  • Post category:ECommerce / SEO

The world of online information is vast, and search engines (now powered by Artificial Intelligence) play a crucial role in helping us access and use that information. While most of us are familiar with basic search queries, here’s a relatively unknown feature that can be used to search Google and other search engines by specific websites: the “site:” operator. In this blog post, we’ll explore how this command can be a game-changer in your quest for more valuable information.

Search Google, Bing, and other search engines by Specific Site

Using the “site:” Operator to Search Google by Specific Site

The “site:” operator is a command that allows you to filter search results, narrowing in on information from specific websites. Whether you’re using Google, Bing, or other search engines, this operator can be a valuable asset in tailoring your search to include or exclude content from particular domains.

To illustrate, let’s say you want to explore the pages a search engine has indexed from Shopify. You can achieve this by entering “” in the search bar. Notice the absence of a space between the colon and the URL – a crucial detail for the command to work effectively.

Combine Specific Sites with Search Terms to Kick It Up a Notch

The real power of the “site:” operator is when combined with other search terms and/or site operators. Take the following scenario:

Scenario: Researching SEO for Shopify Collection Pages

  • A standard search for “Shopify SEO collection” provides general results.
  • Add the “site:” operator to see results on the topic, exclusively from Shopify: “Shopify SEO collection”
  • Put a dash “-” before the operator “-site:” to exclude results from Shopify: “Shopify SEO collection”
  • Use multiple “-site:” operators to exclude additional sites. For example, this will exclude results from Shopify and Youtube: “Shopify SEO collection”

You can use the “site:” operator with your own site to see what pages a search engine has indexed from your website, and how they appear in search results. BONUS – use the “site:” operator to see your competitor’s listings for some insightful competitive intelligence. These use cases provide incredibly valuable insights for Search Engine Optimization (SEO).

Google & Bing Documentation on How to Search by Specific Site

Google – Refine Google searches – Google Search Help
Bing – Advanced search keywords – Microsoft Support


Using the “site:” operator to search Google, Bing, and other search engines by specific website enables you to quickly streamline your search results, save time, reveal new insights, and perform efficient competitive analysis. Level up your search game with the “site:” operator and discover a more effective way to leverage the vast and increasing amount of information now available online.

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