Google Analytics 4 Services

UA is Out, GA4 is In! Here’s what you should be thinking about…

  • Ensure your GA4 property is set up to maximize data retention and ensure all Key Performance Indicators (KPIs) are tracked.
  • Configure your GA4 tracking code through Google Tag Manager and remove the Universal Analytics (UA) tracking code once Google stops collecting data for your site.
  • Change your data retention settings to keep more than 2 months of data.
  • Ensure your conversions, audiences, custom events, and dimensions are setup correctly.
  • Activate Google signals to enable enhanced (cross-device) remarketing & reporting.
  • Connect Google Search Console, Google Ads, and Google Merchant Center (as needed).
  • Export historical data from UA and make accessible for Year-Over-Year comparison w/ GA4 data (Google officially announced that on July 1, 2024, access to the Universal Analytics user interface and API will be discontinued)

Need Assistance? Our Google Certified Developers can help!

Consultation

We offer a free consultation to help out where we can and gather information for a detailed estimate if additional work is necessary.

Estimate & Timeline

Whether you need an hour or two of expert help to complete your GA4 setup or a developer on contract to help with a larger project, we’re here to help.

Complete the Project

Our team can complete the project for you entirely or can complement your team with the expertise and resources needed.

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