Optimization Insights – Google Analytics

Uncover hidden insights, optimize your website, and boost conversions. Master Google Analytics, the ultimate web analytics tool.

Google Analytics 4 (GA4) ECommerce Scatter Plot

Quickly spot products with high conversion & sales potential in the Google Analytics 4 ECommerce Purchase Report Identifying products with high potential for increased conversion rates can be an effective way to quickly driving revenue and business growth. Google Analytics 4 (GA4) offers valuable insights into customer behavior and product…

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Using the Google Analytics Data API to Pull GA4 Data into Google Sheets

The Google Analytics Data API is a powerful tool that enables you to access, process, and analyze your Google Analytics 4 data from anywhere, including Google Sheets. By using the API, you can pull data from Google Analytics 4 into a Google Sheets spreadsheet, where you can manipulate and visualize…

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Google Apps Script

Google Apps Script is a versatile tool for optimizing tasks and tailoring experiences. Developed by Google, this scripting language allows users to automate actions and expand the functionality of Google applications. Whether you're a coding expert or a novice, grasping the fundamentals of Google Apps Script can unlock efficiency and…

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Exporting Universal Analytics Data with GA Query Explorer

Google officially announced that on July 1, 2024, access to the Universal Analytics (GA3) user interface and API will be discontinued for all users, including those utilizing Google 360 properties. To address this, here's a free and simple solution to archive your data, or easily export it to merge with…

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GA4 Explorations: Deeper Insights and Data Visualization

Google Analytics 4 (GA4) has leveled-up how businesses analyze their website and app data, offering new features and tools to view performance data and make data-driven decisions. One such powerful tool is GA4 Explorations, which provides marketers and data analysts with enhanced data exploration and visualization capabilities. In this article,…

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Form Submissions Not Always Tracked by GA4

Google Analytics 4 (GA4) gives powerful insights into your website performance, including tracking form submissions. However, it's essential to understand that GA4's automatic form submit tracking does not track AJAX forms by default. This limitation can result in incomplete data analysis. Thankfully, you can overcome this hurdle by configuring GA4…

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