Optimization Insights – Data Wrangling

Unleash the power of your data. Learn data wrangling tools & techniques to clean, shape, and analyze your raw data into actionable insights.

Using the Google Analytics Data API to Pull GA4 Data into Google Sheets

The Google Analytics Data API is a powerful tool that enables you to access, process, and analyze your Google Analytics 4 data from anywhere, including Google Sheets. By using the API, you can pull data from Google Analytics 4 into a Google Sheets spreadsheet, where you can manipulate and visualize…

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Using Apps Script to Transfer Data Between Google Sheets

This article shows how to create a simple Google Apps Script to import data from one Google Sheet to another Google Sheet. This capability can be used automate data transfers, keep data in sync, and simplify data aggregation for reporting and analysis, making it easier to keep your data up-to-date…

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Google Apps Script

Google Apps Script is a versatile tool for optimizing tasks and tailoring experiences. Developed by Google, this scripting language allows users to automate actions and expand the functionality of Google applications. Whether you're a coding expert or a novice, grasping the fundamentals of Google Apps Script can unlock efficiency and…

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Exporting Universal Analytics Data with GA Query Explorer

Google officially announced that on July 1, 2024, access to the Universal Analytics (GA3) user interface and API will be discontinued for all users, including those utilizing Google 360 properties. To address this, here's a free and simple solution to archive your data, or easily export it to merge with…

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