Optimization Outsight Blog

Tools & Techniques to guide conversion optimization from the perspective of your customers and prospects

Think Differently – Insight is the ability to look within and gain an internal perspective. Outsight is the ability to perceive external things – like what your customers and prospects experience when interacting with your brand online.

Google Analytics 4 (GA4) ECommerce Scatter Plot

Quickly spot products with high conversion & sales potential in the Google Analytics 4 ECommerce Purchase Report Identifying products with high potential for increased conversion rates can be an effective way to quickly driving revenue and business growth. Google Analytics 4 (GA4) offers valuable insights into customer behavior and product…

Continue ReadingGoogle Analytics 4 (GA4) ECommerce Scatter Plot

Maximize Your Website’s Potential with Google Search Console

In today's digital era, having a solid online presence is crucial. To make sure your website shows up prominently on search engines, you need some handy tools. One of the most important tools you shouldn't overlook is Google Search Console. In this article, we'll explain why Google Search Console is…

Continue ReadingMaximize Your Website’s Potential with Google Search Console

Using the Google Analytics Data API to Pull GA4 Data into Google Sheets

The Google Analytics Data API is a powerful tool that enables you to access, process, and analyze your Google Analytics 4 data from anywhere, including Google Sheets. By using the API, you can pull data from Google Analytics 4 into a Google Sheets spreadsheet, where you can manipulate and visualize…

Continue ReadingUsing the Google Analytics Data API to Pull GA4 Data into Google Sheets

Using Apps Script to Transfer Data Between Google Sheets

This article shows how to create a simple Google Apps Script to import data from one Google Sheet to another Google Sheet. This capability can be used automate data transfers, keep data in sync, and simplify data aggregation for reporting and analysis, making it easier to keep your data up-to-date…

Continue ReadingUsing Apps Script to Transfer Data Between Google Sheets

Google Apps Script

Google Apps Script is a versatile tool for optimizing tasks and tailoring experiences. Developed by Google, this scripting language allows users to automate actions and expand the functionality of Google applications. Whether you're a coding expert or a novice, grasping the fundamentals of Google Apps Script can unlock efficiency and…

Continue ReadingGoogle Apps Script

Exporting Universal Analytics Data with GA Query Explorer

Google officially announced that on July 1, 2024, access to the Universal Analytics (GA3) user interface and API will be discontinued for all users, including those utilizing Google 360 properties. To address this, here's a free and simple solution to archive your data, or easily export it to merge with…

Continue ReadingExporting Universal Analytics Data with GA Query Explorer

GA4 Explorations: Deeper Insights and Data Visualization

Google Analytics 4 (GA4) has leveled-up how businesses analyze their website and app data, offering new features and tools to view performance data and make data-driven decisions. One such powerful tool is GA4 Explorations, which provides marketers and data analysts with enhanced data exploration and visualization capabilities. In this article,…

Continue ReadingGA4 Explorations: Deeper Insights and Data Visualization

Form Submissions Not Always Tracked by GA4

Google Analytics 4 (GA4) gives powerful insights into your website performance, including tracking form submissions. However, it's essential to understand that GA4's automatic form submit tracking does not track AJAX forms by default. This limitation can result in incomplete data analysis. Thankfully, you can overcome this hurdle by configuring GA4…

Continue ReadingForm Submissions Not Always Tracked by GA4