The Google Analytics Data API is a powerful tool that allows you to access and analyze your Google Analytics data from anywhere, including Google Sheets. By using the API, you can pull data from Google Analytics 4 into a Google Sheets spreadsheet, where you can manipulate and visualize it in…
In a previous article, we introduced the concept of Google Apps Script and its potential. This article takes the exploration further by diving into one of the capabilities that Apps Script offers, how to import data from an external Google Sheet. This process can simplify data aggregation, reporting, and analysis,…
Google Apps Script is a versatile tool for optimizing tasks and tailoring experiences. Developed by Google, this scripting language allows users to automate actions and expand the functionality of Google applications. Whether you're a coding expert or a novice, grasping the fundamentals of Google Apps Script can unlock efficiency and…
Google officially announced that on July 1, 2024, access to the Universal Analytics user interface and API will be discontinued for all users, including those utilizing Google 360 properties. To address this, here's a free and simple solution to back up your data, or easily export it to merge with…
Google Analytics 4 (GA4) has revolutionized how businesses analyze their website and app data, offering new features and tools to make data-driven decisions. One such powerful tool is GA4 Explorations, which provides marketers with unparalleled data exploration and visualization flexibility. In this article, we'll explore how to use GA4 Explorations…
Data Retention Settings in Google Analytics 4 (GA4) help businesses manage how long data is stored within the platform. This feature ensures compliance with data protection rules while balancing data availability and storage space. Choosing the best data retention period depends on compliance requirements, data analysis needs, and cost management.…
Google Analytics 4 (GA4) gives powerful insights into your website performance, including tracking form submissions. However, it's essential to understand that GA4's automatic form submit tracking does not track AJAX forms by default. This limitation can result in incomplete data analysis. Thankfully, you can overcome this hurdle by configuring GA4…
The Opportunity Burchell Nursery's most notable concern in regards to their website was the absence of responsivity of the webpage on mobile devices. When looking at the website on a phone or tablet, the user would need to scroll continuously to reach all of the information. With a non-responsive webpage,…
GiftKash is an eGift Card and Referral Marketing solution that can literally be turned up in minutes. It enables small, local businesses to offer eGift cards to their customers and empowers those customers to promote those businesses to other prospects. Here's How It Works Retailers are provided a custom eGift…