About Us

Optimization, LLC (o10n) is a Software, Data, and Cloud Solutions Provider that specializes in ECommerce Performance Optimization.

Our mission is to help companies acquire more customers, improve conversion rates, and increase sales & margins.

Since being established in 2010, we’ve built a reputation for solving tough ECommerce & IT challenges, and for delivering robust solutions that have a measurable impact on our client’s business.


We work collaboratively with you to identify Key Performance Indicators (KPIs) and project milestones that drive operational progress and project success. We monitor these KPI’s on an ongoing basis to measure performance and make adjustments and recommendations as needed, to produce the most valuable outcomes.

Practical Project Management

We start by understanding your goals and craft a solution that perfectly aligns with your needs. If you decide to work with us, we assign a team of subject matter experts who utilize a practical set of project management principles that help us deliver your project on time and on budget.


We aim to make working with us easy. We provide skilled professionals and tailored solutions on an “as-needed” basis (hourly, short-term, or long-term contracts). Whether it’s fixing a bug, helping you push a project over the finish line, or completely managing your website, we can assist.

Services That Transform

  • ECommerce Data Analytics, Reporting, and Visualization
  • Search Engine Optimization (SEO)
  • Performance Tuning (Page Speed & Core Web Vitals)
  • Software Development
  • Hosting & Managed Service Solutions
  • Split Testing & Experimentation
  • Data & Cloud Migration
  • Systems Integration (API & EDI)

Our Skills & Expertise

  • Development: HTML, CSS, JavaScript, PHP, .NET/C#, JSON, RegEx, RESTful APIs
  • Database: SQL Server, MySQL, Azure SQL Database
  • Project Management: Git, Azure DevOps, Basecamp, Asana
  • Cloud Hosting: Microsoft Azure, Google Cloud, Cloudflare, SiteGround, Lexiconn
  • CLI: PuTTY, SSH, PowerShell, bash, Linux, Windows
  • ECommerce & ERP: Magento, WordPress, Shopify, Microsoft Dynamics, Home & Garden Fulfillment (HGFI ERP)
  • Email/SMTP: Microsoft 365, Google Workspace/Gmail, SendGrid, MailChimp
  • Marketing Integration: Google & Microsoft Ads, Google & Microsoft Search, Google Analytics, Google Tag Manager